I’m Ivan Hernandez, most commonly known as Blansi online. I’ve worked in public relations for game studios and press websites for a long time, so I believe becoming a solo agency is the next logical step.
What do I do?
My primary goal is to promote smaller studios and their video games, helping them reach a wider audience. In the past, I’ve helped send out launch press releases for Halls of Torment, Plastomorphosis, and Snowsquall Grip. Currently, I’m working with Serafini Productions on their BrokenLore series.
How do I accomplish this? I distribute press releases to media outlets so they can learn about your game. They can also request interviews or, occasionally, when there’s sufficient interest, secure special coverage. Additionally, I reach out to content creators to inform them about your game, encouraging them to stream or create videos about it.
It sounds simple, but there’s always a significant amount of work involved, especially in effective communication. I also save indie studios a considerable amount of time, which is often crucial, particularly when the development team is very small.
Contact
If you’re a developer looking to get in touch, please email me at blansi@blansipr.com, and I’ll get back to you as soon as I can.
You can also follow the X account, where I’ll update when we’ve got something new to say!
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